They group did some pre-production at Applehead Studio (then in Woodstock, New York) before moving into the infamous Chelsea Hotel and joining their friend and producer Will Schillinger at his NYC studio, Pilot Recording.
The song's video was shot in the Chelsea neighborhood of Manhattan, with the Hotel Chelsea as a primary location.
While studying on an Australia Council Scholarship at the New York Studio School, New York, Sumberg lived in the Hotel Chelsea and became acquainted with and befriended notable musicians and performers such as Blondie, Elvis Costello, Lou Reed, Johnny Rotten, Richard Hell and filmmaker Luis Buñuel.
During college, Pruitt lived at the Chelsea Hotel and says he focused his energy on partying rather than studying.
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The brand, which was launched in 2007, currently has three locations: The GEM Hotel Midtown West, The GEM Hotel SoHo and The GEM Hotel Chelsea, which was voted Best New York City Boutique Hotel in 2010 by Citysearch.