During the course of his career, Dell has invested in numerous technology companies such as Hotjobs.com, which was acquired by Yahoo! in 2002; Connectify, which was acquired by Kana Software in 2000; Ingenio, which was acquired by AT&T in 2007; and OpenTable.
The industry attempted to reach a broader, less tech-savvy base in 1998 when Hotjobs.com attempted to buy a Super Bowl spot, but Fox rejected the ad for being in poor taste.