Hypertag also integrates its systems with third party infrastructure providers such as in-store advertising display screen providers and has been used by brands such as O2, Vodafone, Peugeot and CNN, and has installed systems at visitor attractions owned by the Royal Institution and English Heritage.
Promotional posters for the album utilised newly-developed Hypertag technology to enable fans to download free content to their mobile phones, including ringtones, wallpapers or track previews, depending on the user's phone capability.
Hypertag |