The composition was initially made to resemble that of the Apple campaign, as Siler resembles John Hodgman, the "PC" counterpart to Justin Long as a Mac in the Apple commercials.
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The ad series features prominent and popular individuals saying "I'm a PC" and has appearances by common international users as well as personalities such as writer Deepak Chopra, mixed martial artist Rashad Evans, actress Eva Longoria, photographer Geoff Green and singer Pharrell Williams.