In 2007, Cumbria Tourism released a rap version of the poem, featuring MC Nuts, a Lake District Red squirrel, in an attempt to capture the "YouTube generation" and attract tourists to the Lake District.
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In 2004, in celebration of the 200th anniversary of the writing of the poem, it was also read aloud by 150,000 British schoolchildren, aimed both at improving recognition of poetry, and in support of Marie Curie Cancer Care.
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