What Shermer gives as an example of warm reading, Ray Hyman and Ian Rowland would give as an example of cold reading.
Citing Rowland's recitation of the tricks of "astrologers and psychics," journalist Malcolm Gladwell has criticised the practice of offender profiling by the FBI.
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He was featured in the 1996 Channel 4 documentary Break the Science Barrier with Richard Dawkins, where he showed various tricks, as he performs them in his lectures as an illusionist.
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