The town is perhaps best known for "Scott's Iconium Store," a local institution that is a frequent pilgrimage destination for Boy Scouts, many of whom refer to the town as "Ico" for short, and is well known for its Peach Nehi floats.
The allusion to St. Paul the Apostle, which a gap in the text renders indecipherable, may originally have told how the traveller followed on his way back to his country the stages of St. Paul's third missionary journey, namely: Issus, Tarsus, Derbe, Iconium, Antioch in Pisidia and Apamea Cibotus, which would bring him into the heart of Phrygia.