The best-known study demonstrating inattentional blindness is the Invisible gorilla test, conducted by Daniel Simons of the University of Illinois at Urbana-Champaign and Christopher Chabris of Harvard University.
Findings such as inattentional blindness - the failure to notice a fully visible but unexpected object because attention was engaged on another task, event, or object - has changed views on how the brain stores and integrates visual information, and has led to further questioning and investigation of the brain and importantly of cognitive processes.
Another experiment was conducted by Steven Most, along with Daniel Simons, Christopher Chabris and Brian Scholl.
Blindness | blindness | Color blindness | color blindness | X-linked congenital stationary night blindness | Willful blindness | Foundation Fighting Blindness |