The Initial Teaching Alphabet (or I.T.A. or i.t.a.) was a variant of the Latin alphabet developed by Sir James Pitman (the grandson of Sir Isaac Pitman, inventor of a system of shorthand) in the early 1960s.
His major work on this topic is Alphabets and Reading: The Initial Teaching Alphabet (1965).
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He wrote several books on the teaching of English and is best known as the inventor of the Initial Teaching Alphabet.
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Sir James Pitman (the grandson of Sir Isaac) in the early 1960s developed the Initial Teaching Alphabet