In 1995, when the parent company was sold to the foreign brewing conglomerate Interbrew, a consortium of four Canadian investors - Stephen Bronfman (22.5%), the Caisse (22.5%), Reitmans (16.5%), and senior management (6.5%) - along with ESPN, with 32%, took over the company.
The transaction also included Labatt's assets, which included the Toronto Blue Jays baseball club, the Toronto Argonauts football club, and The Sports Network (the latter being immediately resold to NetStar Communications due to Canadian media ownership regulations).