Prior to the start of the race, Michael Andretti drove Mark Wahlberg in a custom-built, two-seat Indy car billed as the "Izod Fastest Seat in Sports".
He is most known for his work with C-IN2, a campaign he has shot since June 2007, as well as his work with Tommy Hilfiger and Izod underwear.
The band is best known for the song "Fix," which was featured in a television commercial for Izod during Super Bowl XLI.
Izod Lacoste was a brand name of sportswear licensed to Izod by Lacoste from 1952-1993.
He previously competed in the Izod IndyCar Series; driving the #4 National Guard car for Panther Racing.
Bryan Herta was presented with the Baby Borg trophy for the 2011 Indianapolis 500 during the show, which coincided with the promotion of the return of the IZOD IndyCar Series to Detroit later in June.