In 2012, David Shribman, a Massachusetts native and executive editor of the Pittsburgh Post-Gazette, issued a letter banning the use of the word "jagoff" anywhere in the newspaper.
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Pittsburgh Post-Gazette sports journalist Dejan Kovacevic said "The true measure of any distinct language is its ability to create a word that no one else can match. And that, I always have found, is the beauty of the fairly harmless term "jagoff.