He attracted Steamtown, USA, a Hilton Hotels & Resorts (for which grand opening McNulty hired Guy Lombardo’s orchestra to play) and the Montage Ski Resort to Scranton, Pennsylvania, which is on a thoroughfare that “Jimmy” stated a million Canadians passed down on their way to gamble in Atlantic City, New Jersey.
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He helped plan for the 1983 heavy weight title bout between Easton, Pennsylvania's Larry Holmes and French challenger Lucien Rodriguez to be fought in Scranton and as the network television cameras panned in on the champion Holmes’ robe, there inside it was, instead, the 300 pound mayor “Jimmy” McNulty plugging the city of Scranton and its fight.
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