Additionally he played the character of Mr. Hugo in the pilot episode of Biffovision, as well as featuring alongside Mark Heap and Tim Key in another Paul Rose-penned pilot, "Now The Weather".
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Lance appeared on stage as Miles at the Trafalgar Studios in May 2009 in Marcus Markou's play Ordinary Dreams; Or How to Survive a Meltdown with Flair.
In August 2013 a new advert was launched showing a man named Bill running around Croydon with an army of cats whilst a spokesman played by James Lance saying that Bill is so Moneysupermarket.
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