Some of the known invitees to the contest include Jeff Rowley, Albee Layer, Greg Long, Shane Dorian, John John Florence, Kala Alexander.
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On 4 January 2012, Greg Long, Ian Walsh, Kohl Christensen, Jeff Rowley, Dave Wassel, Shane Dorian, Mark Healey, Carlos Burle, Nate Fletcher, Eli Goldwyn, Goucho Gordon, Garrett McNamara, Kai Barger, North Shore locals and other of the best big wave surfers in the world invaded the Hawaiian Islands for a historic day of surfing.
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On 30 March 2012, big wave surfer and adventure athlete, Jeff Rowley was a finalist in the Billabong XXL Big Wave Awards 2011/2012, in the Ride of the Year category with his rides at Jaws Peahi in Maui, Hawaii on 30 January 2012, placing him 4th place in the world of elite big wave surfers and commanding the respect of the big wave surfing community.
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On 30–31 January 2012, Jeff Rowley and a number of international big wave surfers including Greg Long, Shaun Walsh and Albee Layer spent two days paddle-surfing Jaws, on the Hawaiian island of Maui, as part of their ongoing big-wave paddle-in program at the deep-water reef, further cementing the new frontier of paddle-in surfing at Jaws.
In 2010, Jeff Rowley founded "Charge for Charity", his personal quest to conquer his fears by catching a 20 foot wave without jet ski assistance, to raise $1 million (AUD) for his charity, Breast Cancer Australia.
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In July 2011, Jeff Rowley caught a 20 foot wave at Cloudbreak, Tavarua, Fiji, then raised the bar for 2011/12 to a 50 foot wave because he hadn't reached the million dollars he set out to achieve.
Jeff Beck | Jeff Koons | Jeff Foxworthy | Jeff Buckley | Jerry Jeff Walker | Jeff Daniels | Jeff Bezos | Jeff Minter | Jeff Tweedy | Rowley Regis | Jeff Sagarin | Jeff Bingaman | Jeff Goldblum | Jeff Bridges | Jeff Porcaro | Jeff Hardy | Jeff Bennett | Jeff Wall | Jeff Kennett | Jeff Gordon | Jeff Jarrett | Jeff Garlin | Jeff Flake | Jeff Fisher | Jeff Coffin | DJ Jazzy Jeff | Jeff Stelling | Jeff Martin | Beth Rowley | Jeff Wayne's Musical Version of The War of the Worlds |