His large works from the last few years demonstrate how he has primarily looked to the nineteenth century for references; to the likes of Goya, Géricault, Delacroix, Courbet and Manet (a tradition continued in our century by Picasso, Golub and Richter, with Jeff Wall as the contemporary exponent).
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In 2001 he started the H+F Collection of contemporary art, which consists of photographs, videos, installations and paintings by – among others – Jeff Wall, Sam Taylor-Wood, Bill Viola, Shirin Neshat and Felix Gonzalez-Torres.
In a reading of works by prominent art photographers of the last 20 years (Bernd and Hilla Becher, Jeff Wall, Andreas Gursky, Thomas Demand among others) Fried asserts that concerns of anti-theatricality and absorption are central to the turn by recent photographers towards large-scale works "for the wall.".
He is most often associated with other West-coast Canadian artists, including Vikky Alexander, Jeff Wall, Stan Douglas, Roy Arden and Ken Lum.