It was founded by John Deery and Sid Rainey, and named after Deery's son, Joe, and Rainey's daughter, Ella.
Rainey formed a television production company with award-winning film director, John Deery, called Joella Productions (after Deery's son, Joe, and Rainey's daughter, Ella).
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The confirmed facts are that Fox, who was defending his title as American champion, was defeated in a match by John Deery on September 7, 1865, at Washington Hall in Fox's home town, Rochester, New York; Fox went missing in Rochester on or about December 4, 1866; and his body was found in the Genesee River near the Rochester neighborhood of Charlotte on May 10, 1867.