John Tooby, past president of the Human Behavior and Evolution Society and a professor of anthropology at the University of California, Santa Barbara, insists that MacDonald is not an evolutionary psychologist, and that he advocates models incorporating "group-selection theory", a generally discredited view of natural selection.
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John Tooby, the founder of MacDonald's field (evolutionary psychology), criticized MacDonald in an article for Salon.com in 2000.
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A large portion of the book is dedicated to a critique of empirical findings from three research groups in the field: that of David Buss, that of Cosmides and Tooby, and that of Daly and Wilson.
Jerome Barkow, Leda Cosmides and John Tooby popularized the term "evolutionary psychology" in their 1992 book The Adapted Mind: Evolutionary Psychology and The Generation of Culture.
Prominent researchers in evolutionary psychology and anthropology, including Scott Atran, Dan Sperber, Pascal Boyer, John Tooby and others, argue the possibility of incompatibility between modularity of mind and memetics.