However, claims from Jung Chang and Jon Halliday's controversial Mao: the Unknown Story allege that Mao knew about the famine from the beginning but didn't care, and eventually Mao had to be stopped by a meeting of 7,000 top Communist Party members.
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It is predominantly a literary festival that has hosted such figures as Peter Bazalgette, Jung Chang, Michael Frayn, Patrick Garland, Stephen Poliakoff, Patti Smith, Sarah Waters, Polly Toynbee and Simon Schama.
This view is supported by authors Clive James and Jung Chang, who posit that the campaign was, from the start, a ruse intended to expose rightists and counter-revolutionaries, and that Mao Zedong persecuted those whose views were different from the party's.
The British-Chinese writer Jung Chang and her historian husband, Jon Halliday, in their 2005 biography of Mao, Mao: The Unknown Story, write that there was no battle at Luding Bridge.
In their biography Mao: The Untold Story, Jung Chang and Jon Halliday agreed, stating that it was this experience with Luo that turned Mao into a "fierce opponent" of arranged marriage.
During the 1990s he made a number of documentaries in the BBC’s “Omnibus” series, including films with Jung Chang, Isabel Allende, Joshua Bell, András Schiff, Roland Petit and Zizi Jeanmaire.
According to Jung Chang and Jon Halliday in their book Mao: The Unknown Story, Snow probably believed what he was told to be true, and much of it is still of basic significance, especially the "Autobiography of Mao."