Politicians such as Slavko Šajber became very influential in the club during this period and set about getting the club some financial support.
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OKK Beograd won the first game 83:71 but in a return match Lokomotiva, led by great Nikola Plećaš (nicknamed Sveti Nikola) who scored 40 points, trashed the Belgrade side by 94–73.
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In that regard, the club's main sponsors became four SR Croatia-based food industry giants (all of them state-owned at the time): Kraš, Franck, Badel and Voće.
On April 25, 2010, in the title game of the 2009–10 season of the Adriatic League, Partizan Belgrade topped Cibona Zagreb after overtime in Arena Zagreb, thanks to an off-the-glass three-pointer by Kecman from half-court at the buzzer, bringing the celebration of Cibona players and staff (who already invaded the floor as Bojan Bogdanović scored a corner three-pointer for Cibona with just 0.6 seconds left on the clock) to an abrupt end.
That same year Šajber started the project of creating a great basketball team with KK Cibona, and has gathered main sponsors for the club, four Croatia-based food industry giants: Kraš, Franck, Badel and Voće.