Over the years, KQMV slowly dropped most disco tracks and began emphasizing more currents and old-school Hip Hop, R&B, and Dance tracks from artists like Prince, Destiny's Child, and Janet Jackson.
KQMV |
The station's playlist consisted of a wide range of rhythmic hits targeting adults 25–54 years old, ranging from Motown to then-current hits from artists like Mariah Carey, Janet Jackson, and Boyz II Men, and competed against KUBE, KLSY, and KPLZ-FM.