"Sparkling in the Sand" became a #1 ballad in the San Francisco Bay Area with major airplay on defunct AM radio station, KDIA, then local pop stations, KYA and KFRC and then eventually a standard oldie on FM stations, KSOL and KBLX.
KSOL |
Malloy changed the call letters to KSOL and strengthened the rhythm and blues/soul music format targeting the African-American community; the station launched the career of popular 1960s and '70s musician Sly Stone, who was one of the station's DJs.