In the mid-1950s, KWKH was one of the first radio stations to feature the music of Elvis Presley on its long-running Louisiana Hayride program at the Shreveport Municipal Auditorium.
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The broadcaster initially enjoyed the patronage of Governor Huey P. Long, Jr., whose son, Russell B. Long, was born in 1918 in Shreveport.
On July 11, 1996, Shreveport observed "Tillman Franks Day", sponsored by radio station KWKH, which originally broadcast the Louisiana Hayride.
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Also in 1952, Johnny Horton joined the cast of Louisiana Hayride, based out of KWKH in Shreveport, an association Horton would enjoy the rest of his days.