On June 21, 2007, at 5 PM, during the Tom Leykis show, CBS Radio decided to pull the plug and began stunting with an effeminate male, known as "Ronaldo", playing all-Paris Hilton music in an attempt to demand for the release of her from jail (she was serving a brief jail sentence at the time).
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Rumors of a format change came true on June 22, 2007, when the station stopped its normal broadcasts and began playing music by Paris Hilton exclusively, while starting a petition on its website to free Hilton, who was in prison at the time.