2011 saw Bleech becoming the face of the Kangol Autumn/Winter 2011 campaign, which included a photo shoot with renowned music photographer Janette Beckman and a performance at the Aerial7 launch party in New York.
A slightly rebellious but amiable young man in his first job out of college, he is always seen wearing his trademark Kangol cap and refers to most of his colleagues by nicknames such as Big Boss (Ted), Big Bern (Bernard), Beemer (BM) or Billie the Kid (Billie Jean).
Fruit is identifiable by his ever-present Kangol hat, and is the chief for one of West Baltimore's most prominent street corners.
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