He is the founder of BOOM Magazine & BOOM Promotions and music correspondent for Caracol Radio WSUA Miami and the Latin Academy of Recording Arts & Sciences.
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In April 1997, he was invited to a participate in a panel at the Billboard Latin Music Conference to speak, along with prestigious producers and musicians such as Phil Manzanera and Jorge Santana (brother of Carlos Santana) on the future of Rock in Spanish in the U.S.
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His company began promoting shows being responsible for advertising and marketing concerts in Miami with clients such as Live Nation, NYK Concerts, CMN, American Airlines Arena, BankAtlantic Center, Broward Center for the Performing Arts, Adrienne Arsht Center for the Performing Arts and more.
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On April 13, 2009, Posada celebrated 20 years of career with a tribute at the Miami club La Covacha with a live concert with Locos Por Juana, Cultura Profética, Los Amigos Invisibles, Divagash and Minimal.
Kike Santander | José Guadalupe Posada | Posada | Posada, Sardinia | Juan Diego, ''hoja religiosa'', etching by José Guadalupe Posada | David "Kike" Bernier |