The toys are designed by both inside designers and external freelancers (for example the French artist André Roche based in Munich) and manufactured by many companies worldwide, such as Produzioni Editoriali Aprile, a small company based in Turin, Italy, run and founded by two brothers, Ruggero and Valerio Aprile.
The video starts off with a storybook about two boys who are assumed to be best friends, running around the woods when they encounter a case (similar to the case that is inside a Kinder Surprise, but life-sized) that opens by itself which reveals a toy chicken.
Surprise | Surprise, Arizona | Surprise (Paul Simon album) | Kinder Morgan | Kinder Bueno | Surprise (S.E.S album) | Surprise Lake Trail | Surprise Fightin' Falcons | Surprise (Buffy the Vampire Slayer) | Starry Eyed Surprise | Mary Kinder | Kinder Surprise | Edward Kinder Bradbury | Wheeler's Surprise | Surprise! You're Dead! | Surprise! It's Edible Incredible! | Surprise! | surprise | Sotsyalistishe Kinder Farband | Shanghai Surprise | October Surprise | October surprise | Mickey's Surprise Party | Mass trespass of Kinder Scout | Klagt, Kinder, klagt es aller Welt, BWV 244a | ''Klagt, Kinder, klagt es aller Welt'', BWV 244a | Kinder Scout | John Kinder | HMS Surprise (1812) | HMS Surprise (1796) |
Western consumer goods sold at these stores were not available at regular retail outlets, including imported spirits and tobacco products (e.g. Scotch whisky and Marlboro cigarettes), consumer electronics (e.g. VCRs and video cameras), cosmetics, clothing, magazines, toys, and even foodstuffs such as Kinder Surprise chocolate eggs (commonly known as "Корекомски яйца" or "Corecom eggs" at the time).
The original light blue and still used Happy Hippo characters were created by the French designer André Roche for Ferrero chocolates in 1987 and became famous worldwide mostly through their repeated appearances in the "Kinder Surprise" chocolate egg, one of them 2002 in an authorized parody (named "Hipperium") of the George Lucas' "Star Wars"-trilogy, 2009 in a Europewide campaign presenting a casting contest under the name "Happy Hippo Talent Show".