On 2 September during test sessions in Ängelholm the Agera R broke six world land speed records for a production car, including 0–300 km/h (0–186.4 mph) in 14.53 seconds, surpassing the previous record of 14.6 seconds set by the Bugatti Veyron.
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The Agera R made its debut at the March 2011 Geneva Motor Show — with a ‘Speed Racer' livery theme, special Michelin tires and a Thule Roof Box – although its existence as a production car was already announced prior to this.