He was inspired by the popularity of a similar blog by Fake Steve Jobs, and the Richard Gere movie The Hoax.
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Against Kolkata Knight Riders, he stitched an unbeaten 123-run partnership with Dwayne Bravo, where he scored a run-a-ball 37 to steer Mumbai to an easy win.
At the auction held for the third season of the lucrative IPL, Shane Bond was one of the main attractions, with his final price being over US$750,000, because of the undisclosed tiebreaker money above the $750,000.His services were purchased by Kolkata Knight Riders,owned by Shahrukh Khan.