Founder Satya Witoelar states as he and co-developers Fajar Budiprasetyo, Leo Laksmana, and Daniel Armanto developed the site, they took inspiration from a variety of competing foreign social networks, including Plurk, Twitter, Lifestream, and Brightkite.
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At that point, the location data was limited to Jakarta, with plans to expand it to other Indonesian cities such as Bandung, Yogyakarta, and Denpasar.