It is located near the village of Sumarokovo in Krasnoselsky District of Kostroma Oblast, some 25 km east of the city of Kostroma.
Kostroma Oblast (Kostromskaya oblast), a federal subject of Russia
Novosyolovskoye, a village under the administrative jurisdiction of the urban-type settlement of Ponazyrevo, Kostroma Oblast
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Before the revolution, the production of valenki was concentrated in the Semenov district of Nizhny Novgorod province, in the Kineshma District of Kostroma province, and in the Kukmor in Kazan province.
Mezha River (Unzha) is a river in the Kostroma Oblast, tributary of the Unzha River.
There are no railroads around Nikolsk and the closest railway stations with regular passenger service are Kotlas in Arkhangelsk Oblast and Sharya in Kostroma Oblast.