It was the 64th edition of the international classic Kuurne–Brussels–Kuurne.
G.L. Carpentier, a small Belgian electronics manufacturer located in Kuurne, near Kortrijk.
It's interesting to note that as well as a big bouquet, the winner of the annual pro cycling race Kuurne–Brussels–Kuurne also receives a soft toy version of 'Ambroos' to wave from the stage.