According to Rhymson, the founding member of Villain Gangsters, the goal of creating Kwanza Unit was to establish Tanzania as a "hip hop nation." Kwanza Unit's plan was to follow in the footsteps of Afrika Bambaataa, the African-American hip-hop innovator who built the Universal Zulu Nation.
Led by the Kwanza Unit, a group composed of many of the major artists, Swah rap sought to bring Tanzanian themes to their rap.
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The group was established in late 90's soon after Kwanza Unit, Mr. II and other had popularized Swahili hip hop music in Tanzania.