Launched in September 2012, published by Martina Mondadori's Memoria Srl in collaboration with Paris-based Les Editions Jalou, the fashion magazine overseen by Memoria's chief executive officer Carlo Mazzoni.
This creation is a deconstructed vision derived from years of education from his collection of over 200 Vogue magazines, and some L'Officiel, Harper's Bazaar, Numéro, Purple (magazine) amongst other editions that gave life to his ingrained aesthetics.
L'Officiel Homme commissioned Nick Knight from SHOWstudio to shoot a classic story of the duo for their launch during Paris Fashion Week.
Desai also featured with Italian designer Leonardo Ferragamo of Salvatore Ferragamo Italia S.p.A. for L'Officiel magazine, and walked for fashion designer Christopher Kane in a Fashion Week.