Currently the building is home to a French restaurant on the ground floor called Ashanti and a Spanish one in the basement called La Boca.
Boca Chica | Boca Raton, Florida | Boca Raton Museum of Art | Boca Raton | La Boca | Boca do Lixo | Boca del Río | Boca Chica, Gulf of Chiriquí | Andrea Del Boca | Boca West, Florida | Boca Ratón, Florida | Boca Raton Community High School | Boca Grande Causeway | Boca de Potrerillos | Boca de Huérgano | Boca da Mata | Boca Ciega High School | Boca Chica State Park | Boca Brava | Boca a Boca | Boca a boca | Arsenie Boca | Angelo Del Boca |
La Boca also "boasts the highest concentration of painters and sculptors of anywhere in South America", so Nike felt that this would be a great opportunity to represent soccer through art.
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La Boca was dubbed the name Barrio Bonito by Nike for the mixture of beautiful art and soccer in one central location.
BBDO (Batten, Barton, Durstine & Osborn), a global marketing and advertising agency, and Nike transformed La Boca into a neighborhood of art that embraces soccer culture through different installations and art pieces.