X-Nico

unusual facts about La Boca


Saint Nicholas' Church, Shanghai

Currently the building is home to a French restaurant on the ground floor called Ashanti and a Spanish one in the basement called La Boca.


Barrio Bonito

La Boca also "boasts the highest concentration of painters and sculptors of anywhere in South America", so Nike felt that this would be a great opportunity to represent soccer through art.

La Boca was dubbed the name Barrio Bonito by Nike for the mixture of beautiful art and soccer in one central location.


see also

Barrio Bonito

BBDO (Batten, Barton, Durstine & Osborn), a global marketing and advertising agency, and Nike transformed La Boca into a neighborhood of art that embraces soccer culture through different installations and art pieces.