However bookmakers Ladbrokes placed his chance this happening for the third time at fifty to one.
Despite the reception the song receives today, in the run-up to the Contest it was not an immediate favorite to win; bookmakers Ladbrokes had Ireland's "Terminal 3" and Italy's "I treni di Tozeur" as higher favourites, so the song winning came as a surprise to many.
Ladbrokes famously offered 500–1 against England winning the Headingley Test.
His son Hassan Kul was murdered by a gang at a petrol station, after a trivial feud in Ladbrokes three days earlier.
In March 1976, Norman publicly wagered $4,000 with the British gambling firm Ladbrokes that extraterrestrials would land on Earth within one year, a prediction which attracted media attention.
Because of his passionate, enthusiastic and unique football commentary, Crudeli has become something of a celebrity in Italy, and has since 2011 become the face of an English television advertising campaign for Ladbrokes.
Virtual Racing tracks include Portman Park, Steepledowns, Sprint Valley, Lucksin' Downs (exclusive to Ladbrokes), Hope Park, Canterbury Hills, Sandy Lanes and Home Straights (all four exclusive to William Hill) for the virtual horse enthusiast, whilst virtual greyhounds have tracks called Brushwood, Millersfield, Trapton Park and Mutleigh Cross amongst others.
In addition to the motorcycle accessory shop, amusement arcade and gift shop, the square contains three betting shops from national chains Betfred, Coral and Ladbrokes, a few insurance companies and a small newsagents.
In the 1940s, throughout the war, the building was continued to be used by Unity Pools (formed from Littlewoods, Zetters and Vernons).
In July 2013 he appeared on Calvin Ayre TV where he announced he was in legal litigation with his sponsors of nine years, Ladbrokes, for their cessation of affiliate payments and breach of contract.
SIS is owned by Ladbrokes 23%, Caledonia Investments 22.5%, Alternateport Limited 20.5%, William Hill Organisation 19.5%, Fred Done 7.5% and Tote 6%.