The area is increasingly visited by tourists and is situated at the southern end of a region of Kenya inhabited largely by pastoralist ethnic groups including Il Chamus, Rendille, Turkana and Kalenjin.
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Apart from the Rift Valley itself, the area has other important geographic features such as: the extinct volcanoes Mount Longonot and Mount Suswa and Lake Baringo, Lake Bogoria, Lake Magadi, Lake Nakuru, Lake Naivasha, the Suguta Valley, and Lake Turkana.