In 1960, using the proceeds from their hotel empire, Tisch gained control of Loews Theaters, one of the largest movie house chains at the time, with Bob and Larry serving as co-chairmen of the company.
In addition, NBC's strong primetime programming—NBC was the most-watched network at the time, while CBS was in distant third near the midpoint of the Laurence Tisch era—was another major factor.
This came after then-second-place ABC became dissatisfied with the viewership ratings at some of its affiliates (while CBS was in distant third at this midpoint of the Laurence Tisch era of the network's history), and ABC wanted a stronger affiliation.
Laurence Olivier | Tisch School of the Arts | Laurence Sterne | Laurence Fishburne | Laurence Binyon | Paul Laurence Dunbar | Laurence Harvey | Margaret Laurence | Laurence Monroe Klauber | Laurence Oliphant | Laurence Llewelyn-Bowen | Laurence Hutton | St Laurence's Church, Reading | St. Laurence O'Toole | Richard Laurence | Laurence Sulivan | Laurence O'Neill | Laurence Olivier Award | Laurence O'Keefe | Laurence Housman | Laurence Hope (artist) | Laurence Hope | Laurence Ginnell | Laurence Doherty | Laurence Cottle | Jamie Tisch | William L. Laurence | Sydney Laurence | St Laurence's GAA | St Laurence's Church |