In 2006 Applied and Lacock Gullam undertook local area studies in Westminster, South Bank, Richmond and Twickenham to show how the concept could adapt to different urban forms; with a further study in Hackney looking at specific issues relating to transport interchange.
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It was initiated and designed for pedestrians by Applied Information Group (now Applied) collaborating with Lacock Gullam and funded by London Boroughs, Business Improvement Districts, landowners and Transport for London.
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