Kerala undertook a "campaign for total literacy" in Ernakulam district in the late 1980s, with a "fusion between the district administration headed by its Collector on one side and, on the other side, voluntary groups, social activists and others".
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Ekal Vidyalaya, non-profit charity organisation dedicated to education and village development in rural India
The illiteracy is high in this village and liquor is indeed at the alarming rate and most villagers feel that the village administration has been not able to overcome this problems.
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This idea was struck upon by Brij Kothari, who believed that SLS makes reading practice an incidental, automatic, and subconscious part of popular TV entertainment, at a low per-person cost to shore up literacy rates in India.