First airing in 1972, the popular commercial would be in regular rotation for more than twelve years, ending up as one of the longest continuously running commercial campaigns ever aired.
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A few years after the commercial appeared, a false urban legend spread that the actor who had played Little Mikey had died after eating an unexpectedly lethal combination of Pop Rocks (a type of carbonated hard candy) and a carbonated soft drink, which caused his stomach to inflate with carbon dioxide.
Mikey Batts | Mikey Day | Mikey Coppola | Mikey Bustos | Mikey and Nicky | Kappa Mikey |