Paul Rand (August 15, 1914 – November 26, 1996) was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and Steve Jobs's NeXT.
A vertical wind tunnel performance in Moscow's Red Square was shown in 2009 during the presentation of logotype of Sochi 2014 Winter Olympics.
The typeface is not, as many assume, based on the actual handwriting of Walt Disney; rather, it is an extrapolation of the Walt Disney Company's corporate logotype, which was based on a stylized version of Walt Disney's autograph.