It is controlled by three Brazilian billionaires: Jorge Paulo Lemann, Marcel Herrmann Telles and Carlos Alberto Sicupira, the same trio that drives the Anheuser-Busch InBev, 3G Capital, São Carlos S.A. and other groups.
With approximately 193 / 194 stores, has nine anchor stores ( Hyper Bompreço, C & A, Le Biscuit, Lojas Americanas, Centauro, Lojas Renner, Lojas Riachuelo, Marisa and Orient Cinemas ) and 4 mega-stores ( Game-Over, Sleek, Atlantic Books and Leader ).
Novo Hamburgo is the largest commercial area of Sinos River Valley, with more than 5,500 outlets, including major Brazilian chain stores such as Magazine Luiza, Lojas Renner, C&A, Lojas Americanas, Casas Bahia, Ponto Frio, Lojas Colombo and Delta Sul.