A wax figure exhibition opened in the building that same year, run by the Madame Tussauds Group, called Rock Circus.
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The London Pavilion now houses Ripley's Believe It or Not!, a visitor attraction dedicated to the weird, the unusual and the unbelievable, which opened in August 2008.
The essence of the scandal arose from the purchase by the MBW of the old Pavilion music hall in Piccadilly Circus in 1879, when the site was thought necessary for the construction of Shaftesbury Avenue.
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A Hard Day's Night, which also stars Wilfrid Brambell in the role of Paul's (mythical) grandfather, was premiered on Monday, 6th July, 1964, at the London Pavilion, Piccadilly Circus.