In 1994, the Cella Dwellas signed to prominent hip hop label Loud Records, and released their debut single, "Land of the Lost" which showcased Ug's lyrical skills, as he laid down a verse that is still regarded as classic.
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After proving his skills to his older cousin Ike T & Belly Val (of I.G.T.) who had a record deal under Steve Rifkind’s Loud Records in 1999, they chose to make Reek an understudy of the group.