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An official ride-out around the March stones takes place on Wednesday night, followed by the presentation of the New Lanark Loving Cup to the Queen-Elect at New Lanark.
During the 1956-57 season of I Love Lucy, Longden portrayed himself in the episode entitled "Lucy And The Loving Cup." Desi Arnaz as "Ricky" awarded the cup to Longden, but it was attached to Lucy's head.