It is claimed by Reichheld and Sasser (1990) that a 5% improvement in customer retention can cause an increase in profitability between 25% and 85% (in terms of net present value) depending upon the industry.
Harvard Business School | model | Master of Business Administration | Business | Model (person) | America's Next Top Model | Ford Model T | business | Stanford Graduate School of Business | central business district | New Model Army | Columbia Business School | model (person) | Business Administration | New York University Stern School of Business | Central Business District | Business magnate | Bachelor of Business Administration | Model United Nations | London Business School | How to Succeed in Business Without Really Trying | Ross School of Business | Business Studies | business school | Better Business Bureau | IPTC Information Interchange Model | Nyenrode Business University | Investor's Business Daily | Distribution (business) | Business-to-business |