Some retailers run their own rewards programs, such as The Body Shop's Love Your Body Card, Shoppers Drug Mart's Shoppers Optimum Card, Staples Business Depot's easyRewards Savings Card (formerly Dividends) and Sobeys Club Sobeys card.
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These include Smith's, Kroger and Safeway (each through both its own name and many of its regional chain names), Winn-Dixie, Harris Teeter, Ingles, Giant Eagle, Tops, Price Chopper, ShopRite, A&P and its related chains Pathmark, SuperFresh and Waldbaums, Wegmans, Stop & Shop and sister chains Giant-Carlisle and Giant-Landover, Rite Aid, Walgreens and CVS/pharmacy.
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Sunoco's CAA reward offering ends at the end of 2007, to be replaced with Sunoco's own Performance Points reward program.
He then became Vice President International of eBay's PayPal subsidiary in Europe and Asia, advanced to being Chief Products and Services Officer at Betfair Ltd in London before he finally joined Loyalty Partner, a vendor of Loyalty programs in June 2011 as Chief Operating Officer.
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Prices can be further discounted by using a customer discount card, called "Bonuskaart" in Dutch, which Albert Heijn introduced in 1997.
In 2012, the company signed country music singer Trace Adkins to become its new spokesperson for its relaunched loyalty program.
In February 2011, Coles acquired National Australia Bank's 50 per cent interest in Australia's largest loyalty program FlyBuys, giving it 100% ownership.