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3 unusual facts about Lufsig


Brand blunder

A name given by IKEA's Chinese website for its stuffed wolf toy Lufsig, Lo Mo Sai (路姆西), contained a homophone of Hai (閪), a Cantonese word meaning "vagina"; the name itself could be written as Lo Mo Hai (老母閪), meaning "mother's vagina".

Lufsig

The toy, designed by German designer Silke Leffler, is inspired by the fairy tale Little Red Riding Hood as a representation of the Big Bad Wolf.

Lufsig designed by German designer Silke Leffler, drawing inspiration from the fairy tale Little Red Riding Hood.


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