In 2002, Procter & Gamble, Kimberly-Clark's primary competitor, introduced Luvs Sleepdrys as a direct competitor to GoodNites.
1998: Barney the Dinosaur first appears on Luvs diapers, in consideration to the theatrical release of Barney's Great Adventure.
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Another track "She Luvs Me (She Luvs Mi Knot)" featuring Polow da Don was released on June 21, 2010.